As a growing platform and service company, House Rx often builds partnerships with pharmaceutical companies. These partnerships begin with pitches and conversations where House presents its value proposition for patients, practices, and medication manufacturers. It was difficult to explain House Rx’s offering since it involves real life events in the prescribers office, care provided by pharmacists via phone calls and texts, a SaaS product that practices and patients use to provide care for the patient, delivery of specialty medication via couriers, and other physical and digital touch-points with the patient.

House needed to portray its offering, the vision for the future, and the outcomes for the patient in a narrative that pharma companies could understand. The narrative would need to be modified to show stories of fertility, oncology, rheumatology and patients in other specialty practices. To tailor the presentation to the target company, the references to medications needed to be modified as well.

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