OGI Logos

Logo Design

Challenge

Create a logo for gastro-intestinal research group. OGI is a group that focuses on liver and GI health. We were looking to create a logo and favicon that visually said 'GI', but also reflected the scientific values of 'research' and 'analysis'.

Process

1. Use existing colors nad hex shape to create alternative logos.

2. Draw intestinal tract and the main image inside the hex.

3. Use circular shapes to represent 'analysis' and research.

4. Compile all options and text favicon on browser tabs.

What I learned

Logos need to be tested in a variety of settings before they feel right. Often times a logo looks well on a large screen but doesn't have enough contrast or identifiable traits at a really small size.

Check out Objective GI.

Let's build together.

values of a good partnership:

SET GOALS EARLY

ITERATE OFTEN.

KEEP IT SIMPLE.