Journey One

Branding | Illustration

Challenge

Create illustrations that help people identify a philanthropic cause and feel excited to contribute to mitigating the issue. We wanted to use the existing color palette and create unique style associated with the causes and their icons.

Process

1. Create word cloud from causes.

2. Use cloud to make sketches in ProCreate.

3. Trace sketches and convert to vectors.

4. Add line breaks to illustrations for stylistic effect.

5. Tangentially create favicon options for browser tabs.

Check out Journey One.

Let's build together.

values of a good partnership:

SET GOALS EARLY

ITERATE OFTEN.

KEEP IT SIMPLE.